Britney made a fortune in marketing!
Britney Spears has reached about 500 000 dollars or about 363 000 euros to put some brands prominently in his latest video Hold It against Me
In addition to selling albums by the truckload, Britney Spears does not mind a few small checks to “round up” their incomes.
His latest video, Hold It against Me was greeted so mixed: if the aesthetics of this video directed by Jonas Akerlund was welcomed, product placement has himself was singled out and heavily criticized.
Indeed, the first thing that shocked watching the last clip of Britney Spears is using too visible marks all the time.
If these products are voluntarily displayed is especially touched by the amount Brit-Brit to include in his video: $ 500 000. That makes small greenbacks!
But Britney can congratulate them for having dared to product placements, as big as they are.
The clip, which first broadcast took place on Thursday 17 February was screened in five days more than 11 million times on You Tube.
Surely this has boosted the connections on the dating site has seen its enrollment increase by more than 20%, only a few hours after the release of Hold It against Me on MTV. The site reportedly paid 200,000 dollars to appear only a few seconds in the clip of Brit-Brit.
Also present for Sony TVs the makeup brand Make up For Ever, and the new fragrance from Britney Spears, Radiance.
If the excessive marketing of this video is the heyday of some others are rather frustrated.
This is the case of singer Katy Perry has not minced his words in expressing his feelings on this method increasingly used but much-maligned: “We must do it with grace and style not like ‘in your face ‘. It takes a little creativity to want to add products to a clip! Finally, there are some artists who do nothing to make and it shows! “.
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