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“Forever After” Shrek “took the top spot at the box office


shrek
“Forever After Shrek,” the fourth film from Dream Works Animation SKG Inc on an ogre and his friends, reached the top spot in the weekend box office in North America but not meet expectations according to studio estimates released Sunday .
The film earned $ 71.3 million during its first three days of …


… Presentation less than the forecast of the industry to exceed 100 million dollars.
“Shrek the Third” opened with 121.6 million dollars in 2007 “Shrek 2″ earned $ 108 million during its opening weekend in 2004, and “Shrek” franchise began with $ 42 million in 2001.
The new film opened at the “bottom end” of forecasts, “said Anne Globe, head of Worldwide Marketing and Consumer Products.
However, Globe said that the film qualifies as the fourth largest opening of all time in animated films, behind the two previous Shreks and “The Simpsons” (74 million).

Globe film is expected to hold well in the coming weeks because the next big delivery animation rival Walt Disney Co’s “Toy Story 3″ will premiere only on 18 June.

The preview of DreamWorks Animation “How To Train Your Dragon” was considered a disappointment after he won relatively modest $ 44 million during its first weekend in March and the study’s stock price fell 8 percent the following Monday.

But the film has shown strong staying power, with sales to date of $ 211 million.
“Shrek Forever After” with the voice cast that includes Michael Myers Antonio Banderas Eddie Murphy, Cameron Diaz cost about $ 135 million in production. Global marketing costs will be about 165 million said Globe.
The film also earned about $ 26 million after release in seven countries. Russia totaled $ 20 million. Most other Asian markets were premieres including the Philippines Malaysia and Thailand.

Meanwhile, after leading the North American box office during the two previous weekends, “Iron Man 2″ fell to second place with $ 26.6 million. The sequel to the superhero has raised to date of $ 251.3 million, and an additional $ 268 million abroad. Summary Info Reuters, Goodman, Vargas

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